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Funderburk Financial

Methods for Improving Financial Decision Making - The Alignment Model

by Billy Funderburk, CFP®,  MBA

Simple stated, the alignment model is about aligning your decisions with your goals and your goals with your values. However, getting from point A to point B to point C requires discipline and a process to get there. Therefore, let’s go into a little more detail in explaining the alignment model.

In order to utilize the alignment model, we must first determine what your most important values are. Establishing and achieving goals is a wonderful and fulfilling exercise. But once we connect your goals to your most important values, it all begins to become clear. Your sense of achievement will begin to connect with you in a fundamental way. You can attempt to determine your values on your own, or you can use a guide which we will touch on shortly.

Once you have determined your most important values, you can begin the process of establishing your goals and the necessary behaviors that will lead to the realization of those goals. In doing so, I utilized a matrix much like the one below.


In utilizing the model, we work from any frame and simply work to pull the frames into alignment. If we have done a good job at determining your most important values, it will become clear which goals are most important to you and which are less so. I suggest soliciting the help of a Behavioral Financial Advisor™ who has the necessary training and experience to guide you through the process. Not only does she have a process to assist you in the endeavor, her objective perspective will help to keep you objective and on track.

Note: Concepts derived from the course, "Behavioral Financial Advice and Your Clients" by Think2Perform Inc.


Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual.